After the necessary two-year hiatus, Planeta Atlântida returns with everything on the 3rd and 4th of February, at Saba’s headquarters, on the north coast of Rio Grande do Sul. As in the last editions, the biggest music festival in the south of the country once again has Coca-Cola as its main sponsor. The company will make the audience dance with brand new activations, promoting the long-awaited reunion of the planetariums with the event, bringing a lot of refreshment to the track and exclusive musical attractions at the Arena Coke Studio and on the rooftop of the Camarote Coca-Cola.
The attractions prepared by the brand already start at the reception of the event, where guests will be received for the collection of wristbands and taken by shuttle to the VIP entrance of the festival with direct access to the boxes. At that moment they will already be received with samplings of Coca-Cola Without Sugar and Schweppes Premium Drinks of different flavors to start the festival experience.
Upon arriving in the cabin area, the public will already come across the Schweppes mixology bar, which will have a menu of special drinks. A little further on, with a privileged view of the main stage, will be the Camarote Coke Studio. The exclusive space for the brand’s guests will have a pulsating design and returns with the formula that was hugely successful in the last edition: exclusive musical attractions on the rooftop of the box during the intervals of the shows on the festival stage, making the vibe of the VIP area continue there in the loud and getting everyone to dance and sing the whole time.
The Experience & Prestige Accounts Manager at Coca-Cola FEMSA Brasil, Luciano Sá, highlights the connection between the festival and the brand and its music and experience platform. He highlights:
“We have prepared new activations and others that are already established to please the most diverse types of audiences and tastes. Planeta is one of the main events for connecting Coca-Cola with our priority target, in addition to being a unique opportunity to reinforce brands such as Sprite and its refreshing attributes, as well as Schweppes and all its relevance in mixology to compose the best drinks .”
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