Mario Souza’s mission will be to lead the area’s sales, operations and marketing activities.
Samsung Brazil announced the promotion of Mario Sousa, currently senior director of marketing for the Mobile Experience (MX) division. Now, Sousa takes over as Head of the Consumer Electronics (CE) division.
The executive’s main mission will be to lead the area’s sales, operations and marketing actions, with a focus on maintaining the leading role of the Consumer Electronics division in Brazil.
I am excited to take on this challenge at Samsung to further strengthen the brand and continue as protagonists in the markets where we operate, especially in TVs and home appliances, said Souza.
At Samsung for over 10 years, Mario has worked in the company’s sales, operations, innovation, commercial and financial planning and trade marketing areas. In front of products in the mobile devices division, the executive was one of those responsible for consolidating the product portfolio of the Galaxy ecosystem in the country.
The change comes after Gustavo Assuno, former vice president of Consumer Electronics, took over as vice president of Mobile Experience in Brazil in December 2022.
