A Change it, a wellness media company, starts 2023 with initiatives, projects and new clients indicating what should be the best cycle in its more than 21 years of history. Already in January, the company starts its operation with almost all of its annual commercial quotas sold, with some of the biggest advertisers in Brazil as partners.
The deals encompass both the OOH media circuit, with emphasis on its gyms and open-air stations, and sponsorship packages for the company’s proprietary application, which brings together a series of activities related to health and well-being for free for a audience of over 100,000 active users.
Among those that already had a relationship with Mude, brands such as Amstel e Unimed-Rio. Among the new advertisers are companies like Vivo, Free market, Webmotors e Ame Digital, between others. One of the main highlights is the Rio Academia Amstel Ultra project – which takes place for the second consecutive year and, until February 26, intends to hold more than 600 free classes and 30,000 attendances to the public, ranging from yoga and pilates to beach volleyball, beach cycle, boxing and muay thai.
Mude closed 2022 with 68% growth compared to 2021, driven especially by the gradual return of outdoor activities. Now, with the annual contracts already signed, the expectation is that the company will advance over 85% in sales by the end of the year, reaching the best result in its history.
Marcus MoraesCEO of Mude, highlights:
“Since 2020 we have been investing in expanding our number of circuits, stations and media possibilities, as well as digitizing our inventory. All of this has allowed for an ever-increasing range of options for brand experiences, placing them as enablers of a more active and healthier life for the audience – which certainly creates a much deeper level of relationship.”
In addition to the aforementioned advertisers, Mude’s pool of active partners includes brands such as RD Group (Draga Raia and Drogasil), Johnson, KFC, McDonalds, Nature, Netflix, NotCo, Ortobom e SBPamong others.
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