The campaign, signed by GUT So Paulo, shows customers accessing the bank from places such as the top of a mountain, an amusement park and a hot air balloon.
Mercado Pago launched a campaign that aims to show consumers that any place can be a bank, including the most unusual ones, called “Impossible Banks”.
The campaign, created by GUT So Paulo, stars presenter Bruno De Luca and shows customers accessing the bank from unlikely points, such as the top of a mountain, an amusement park and a hot air balloon at an altitude of over 10,000 meters.
The campaign found an unusual way of reinforcing that Mercado Pago, in addition to being a digital and easy-to-use bank, uncomplicates and streamlines the user’s life. It is an option that accompanies the evolution of consumer behavior, stated Chico Medeiros and Giulio Beloto, ACDs at GUT So Paulo.
In addition to the presenter, the brand will also count on the presence of influencers Dora Figueiredo and Nath Finanas, to participate in the campaign, opening banks in unexpected places and showing how their experience with the service was.
