Terrified screams when seeing something that went wrong at home is a common scene in Brazilian homes. But what if they are replaced by happy exclamations? In its newest campaign, 100% digital, Tigre shows once again that when using the brand’s products, consumers replace panic with peace of mind.
The films created by Talent Marcel focus on the brand’s three product lines: Hydraulics, Electrics and Sewage. All have 15” versions that will be released on Facebook, Instagram, LinkedIn and Youtube and bring touches of humor to reinforce that those who love tranquility, love Tigre.
About the creation, Caique Mazanek, Senior Art Director at Talent Marcel comments:
“The films were designed to demonstrate, in a humorous and striking way, all the quality of Tigre’s products. Reinforcing the brand’s purpose of bringing quality to people’s homes. The simple and direct way in which the film is told makes the campaign even cooler and easier for consumers to remember.”
Felipe Corrêa, Marketing Manager at Grupo Tigre, says:
“We always try to show that using Tigre brings peace of mind. But we know that, with the exception of construction professionals, the final consumer does not understand much about building materials. This campaign shows the public the peace of mind that each Tigre product line can bring, how to prevent the spread of fire in an electrical installation, for example.”
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