To captivate customers on social media and in stores, banQi, Casas Bahia’s digital account, presents the campaign “Your life with an extra Q”, which in the first phase features actor and singer Tiago Abravanel as a special guest. Developed by Mynd, the largest influencer marketing and entertainment agency in the country, the campaign is part of a 360° strategy and features actions with influencers, humorous content and a jingle in a samba rhythm. The goal is to generate Internet user engagement throughout the year.
At the launch of the campaign, a piece that will be distributed in digital media features Abravanel singing “banQi Salva Eu!”, a parody of the samba “Deixa a Vida me Levar”, by singer Zeca Pagodinho, who, in the lyrics, warns that banQi can make customers’ lives more practical on a daily basis.
Next, the actor invites his followers to get to know banQi, its advantages and news for customers. Still on the networks, on the official profile of banQi (@banquiapp) on Instagram, customers can save the filter “Save Me!” and have fun producing content that portrays the daily lives of Brazilians, in addition to dubbing with the jingle.
The campaign also provides for the formation of the “Squad banQi”, a group of creators who will present the “Q plus” of the digital account in a humorous format.
With a lot of fun, the contents will bring banQi’s main products, advantages that customers have, tips and benefits that will be offered to customers during the year. Names like Eduardo Torreão (@eduardotoreao), Josi Vaz (@josivazz), Açucena Guirra (@acucena) and Blogueirinha (@blogueirinha) are already confirmed in the Squad.
In another stage, the campaign will provide activations inside Casas Bahia’s physical stores, to strengthen the relationship with sellers and customers. Other actions will be announced throughout the year and presented on the brand’s official social networks. “banQi is committed to presenting practical solutions, promoting financial inclusion and opening up new opportunities for its clients to lead a lighter financial life and with ‘an extra Q’. We are going to emphasize all these attributes in the campaign”, emphasizes Vivian Zwir, marketing director at banQi.
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