Brand Persona by Casas Bahia, CB is ready to carry out its first international coverage in partnership with Samsung. The brand persona will go to San Francisco (USA) on 02/01 to cover Samsung news alongside Sam, the company’s virtual specialist. Samsung’s invitation was made (and accepted) on Thursday (01/26), in a cross-branding action involving the two virtual characters.
The communication strategy was developed by Via’s social media team, together with the VMLY&R agency, which will have a team in the United States to create the action alongside the Casas Bahia marketing team. The partnership between Casas Bahia and Samsung has been long-lasting and has yielded good results. Casas Bahia brand spokesperson, CB, was one of the main partners in the launch of the Galaxy S21 and Galaxy S22 and will now make his first international trip to closely follow the brand’s next launch.
The official presentation will take place today, February 1st, from 2:45 pm (Brasília time), directly from San Francisco, during Galaxy Unpacked. It will be possible to follow all the news from the live broadcast on the Samsung.com.br website, Samsung Newsroom Brasil and on the official channels of Samsung Brasil on YouTube, TikTok, Twitter, Instagram and Facebook.
Gabriel Lima Ribeiro, Marketing Manager at Via, reports:
“This new cross-branding action for CB’s participation in San Francisco is enough to further enhance the successful partnership between Casas Bahia and Samsung. We are excited about the journey and the launch, which will be another huge success in the market.”
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