Henrique Mendona will be responsible for the pharmaceutical company’s entire external corporate communication strategy.
Cimed announced the arrival of Henrique Mendona as the new Communications Executive Manager. He arrives to lead the entire external corporate communication strategy for Cimed and its brands, on the public relations, marketing, publicity and digital strategy fronts.
With more than 18 years of experience in communication and marketing, Henrique has worked for companies such as Nextel, Citron and Accor.
It is a great challenge to lead the entire communication area of one of the largest pharmaceutical companies in the country, which has already been developing an excellent job of reputation, image and relationship with the pharmaceutical client and also with the final consumer. The dynamism of the company is very much connected with my energy and my way of working. I arrive with my experience, amplifying the work, bringing the strategic vision of communication, fundamental for Cimed’s moment, with a focus on strengthening and increasing the notoriety of our brands, said the new executive of the house.
In the last year, Cimed led several communication and marketing initiatives with great impact on the market, with emphasis on the investment of BRL 40 million in the World Cup cycle, male and female, with CBF sponsorship, hiring of the squad of influencers wives of players during the Qatar World Cup, in 2022, for the activation of the Lavitan vitamin supplement, in addition to the sponsorship announcement of the women’s teams of the Cruzeiro and Palmeiras clubs.
In January, the pharmaceutical company also debuted its sponsorship of The Wall, with the Cimed and Lavitan brands, on Rede Globo’s Domingo com Huck program.
