The show “Hidden Cameras” led the audience, with more than one billion views in the year
The presence of SBT on YouTube in 2021 recorded more than six billion views, almost 700 million hours watched and 53 billion impressions, which corresponds to an increase of 24% compared to 2020.
According to the broadcaster, an average of 56 videos were published per day. From January to November 2020, 64 videos have accumulated ten million views. The broadcaster is among the 12 channels with the greatest reach on the platform. The audience prevails among young people, 50% women and 50% men.
The shows SBT News, Cameras Escondidas, The Noite, Bake Off Brasil, Raul Gil and TV ZYN are among the highlights of the YouTube channel.