In the country, the sector has more than a 10% share, according to a survey by Cenp-Meios
The FGV Business School (Fundao Getulio Vargas), in partnership with industry professionals, developed an extension course focused entirely on OOH media.
In Brazil, for example, reports by Cenp-Meios, from January to September, 2022, show that OOH held a 10.9% share, with a perspective of 10% growth per year.
Among the names presented for the development of the course is Rodrigo Kallas, CEO of Kallas Mdia OOH. Introducing a course like this to the advertising and media market will further validate the presence of a creative means of communication that deserves protagonism in teaching institutions, he said.
The professor responsible for applying the content will be Igdal Parnes, an advertiser and columnist in the market.
Among the contents presented in the course schedule are subjects such as audience research, technology, traffic measurement and creation of OOH (out-of-home) and DOOH (digital out-of-home).
