With names like Tata Werneck, Fernanda Gentil and Douglas Silva, the companies launched the #ViraOJogoComOFF challenge on social networks
SC Johnson and OFF! launched a challenge on social networks to encourage consumers to protect themselves from mosquitoes and raise awareness about ways to prevent diseases transmitted by these insects.
The #ViraOJogoComOFF campaign has a partnership with Brazilian influencers, such as comedian and presenter Tata Werneck, presenter Fernanda Gentil, actor Douglas Silva, comedian Gui Souza and content creators Giovanna Bichels and Famlia Tardivo.
Our decades of experience in this field show that standing water poses a huge risk as it becomes a breeding ground for mosquitoes that can transmit many harmful diseases such as Dengue, Zika and Chikungunya. The #ViraOJogoComOFF challenge shows that if we all work together towards a common goal and take a simple action like ‘turn the bucket’, we can make a significant impact in the community, helping to prevent the spread of mosquito-borne diseases, explained Fisk Johnson, Chairman and CEO of SC Johnson.
