Waze announced this week the winners of the 2022 Waze Ads Awards, an award that celebrates the achievements of the application’s partner brands and highlights in style the most innovative campaigns, the insights surprising and the executions that shone on the map.
Heloisa Pinho, Country Manager for Waze in Brazil, explains:
“Our customers and advertisers are increasingly seeking to enhance their presence on Waze through strategies designed for the platform, which feature an ever-increasing degree of innovation and creativity. We felt it was critical to recognize the incredible campaigns that have made a difference for us, our customers (advertisers) and our users, so we created the Waze Ads Awards.”
See below the awarded categories and companies:
Contextual Branding
Storytelling campaign that best took advantage of the context of the consumer on the move, ensuring brand recognition with good doses of creativity.
Winning campaign: Yellow May.
Client: Gringo.
Effectiveness Driver
Campaign that achieved the best numbers in terms of increased navigations, brand recall growth, optimized cost per navigation or increased sales.
Winning campaign: Always On: Estratégia Full Funnel.
Client: Ipiranga.
Agencies: i-Cherry e Talent.
Creative Innovation
Category that rewards ideas that surprised the community, produced innovative insights and took advantage of the consumer’s best moment for an enchanting experience.
winning campaign: Auto Compare for electric cars.
Client: Auto Compare.
Agency: Suno United Creators.
Community Builder
The social initiative that made a difference on and off the map is highlighted, stimulating conversations and positive attitudes among drivers for the benefit of society.
winning campaign: Heineken at the SP Grand Prix
Client: Heineken.
Agency: iProspect.
Voice of the year
The figurine goes to the campaign that achieved the highest number of downloads and kilometers traveled with the campaign feature.
winning campaign: Vehicle and voice change experience – God Of War Ragnarök
Client: Sony – PlayStation
Agency: David
Event of the year
Category that recognizes the campaign that best took advantage of the mobilization and displacement of drivers at special times of the year.
winning campaign: Heineken at the SP Grand Prix
Client: Heineken
Agency: iProspect
Grand Prize
In this category, creatives and strategists who carried out the most consistent and effective communication on Waze Ads in 2022 are awarded. A trophy that celebrates, above all, teamwork: Agency + Advertiser.
winning campaign: Heineken at the SP Grand Prix
Client: Heineken.
Agency: iProspect.
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