GSK, Druid Creative Gaming, Suba and Innova AATB also saw moves
The agencies were the ones that had the most movement this week: most of them, of course, were announcements of professionals arriving, but there were also those who said goodbye. Andre Gola left the Lew’Lara\TBWAwhere he had been CCO for almost a year.
In a note, Lew’Lara said that the agency will not replace the CCO chair and will soon present how the structure and leadership of the creative area looks like.
Work is the consequence of the relationship between people. And I fall in love with them. Therefore, it is never easy to leave a place with so many good people. It was an intense period, of a lot of learning, with a lot of incredible people, said the creative.
Already Druid Creative Gaming, has a new member on the corporate board. Or rather, new member: Bruna Pastorinihead of planning and content at the agency.
Together with the partners claudio lima (CEO), Bernardo Mendes (CGO) e Evandro Guimarães (COO), Bruna now takes part in strategic movements for growth.
At Druid since January 2020, the executive led and created strategies to place brands in the world of electronic games.
Promotion at FCB Brasil
Tssia Massumi was promoted this week to director of brands and business at FCB Brazil. Graduated in Advertising, the executive has worked at Ogilvy, AlmapBBDO, Wunderman Thompson, Gray and McCann.
On his resume, he has already worked for global brands, such as GM, Havaianas, Gol Linhas Aéreas, Avon, among others. Tssia also acted as a branding consultant for Boticário.
Brazilian in gringa
After serving as EMEA Creative Director for Colgate-Palmolive Brands at VMLY&R Paris, Ricardo Dolla was promoted to ECD in VMLY&R Milo, in Italy. In the new role, the Brazilian creative will lead the creative team for clients such as Lavazza, ITA Airlines and Franke. As an editor, Dolla worked for Artplan, Africa, Talent (currently Talent Marcel), VMLY&R, among others.
Game specialist
A Cheil Brazil announced Pedro Freire, Pece, as a game specialist. With a background in Design, Pece was responsible for strategic planning and product development, working with Amazon, Tencent, Riot, ESL, Valve, EA, Konami, Sony, among others.
In his career, he also worked with photographic production, post-production and developed 3D technical projects for one of the most renowned Brazilian designers, Fernando Jaeger. In addition, it includes works developed for Livraria Cultura.
9 new professionals
A Innova AATB announced changes in its teams, with the hiring of nine professionals in the areas of customer service, planning and creation. In the Service area, fernanda brendolan (Former UMAUMA Group), Rodrigo Teixeira (Former Buser) and Jaime Bathrobe (formerly Bold) will be the new account executives. Former BETC Havas, Alexandre Freitas joined the team to be project manager. Bia Milhomens (former CP+B) arrives to be the new service assistant.
To complete the service team, Lilian Maiorini (ex-BOOP) in the position of GP, while Gustavo Dora (Ex-Ita), fills the chair of content specialist, in the planning team. In creation, Amanda Castro be an art assistant and Renata Cristina (formerly DeBrito), copywriter.
Nova VP na Suba
Content marketing agency Suba announced the arrival of Ana Lobo as VP of commercial strategy and new business. She will be responsible for transversely boosting brand projects involving content and influence.
Before taking on the new challenge, Ana Lobo was for the last three years VP of branded content and customer service at Endemol Shine Brasil. At ESB, Ana Lobo led projects that became important brand cases, such as Ilhados with Beats, Gincana da Grana for Mercado Pago, Sobe Junto for Budweiser, Lets Dance for Samsung, among others.
Oi Hubble
the creative Andre Lima (former CEO and CCO of NBS) is back on the market as a partner of Hubblecommunication and business hub set up by Grupo Dreamersin July 2022, to exclusively serve Oi.
When I ended my departure from the NBS, it was very clear to me that my next step would be to regain my independence and capacity for action, becoming an entrepreneur again. The partnership with the Dreamers Group – at Hubble – is a move in this direction, says Andr.
Reforo and team Latam
the platform VidMob hired Raquel La to take over as head of sales Mexico & North of Latam. She has over 17 years of experience in the areas of digital media, sales development, technology and communications. The executive has already worked in Mexico, Colombia, Argentina and Peru, in addition to Brazil, and has relationships with clients in the region.
corporate communication
A GSK received this week Ingrid Santos as the new corporate communications manager. The professional joins the team commanded by the director Gabriela Simes.
The professional, with a degree in Public Relations from Universidade Gama Filho, has a specialization in branding from Columbia University, and an MBA in Strategic Communication from Ibmec.
