The campaign “For crespinhos to grow even more powerful was created by Suno and has a personalized jingle and trend with choreography
Johnson’s launched a hair care line designed entirely for curly hair with 3B to 4C curvatures, entitled “Blackinho poderoso”.
The launch of the line has the mission of changing the beginning of the story of many children with curly hair, building a look of empowerment and care.
For the campaign For crespinhos to grow even more powerful, created by Suno, the brand brought a personalized jingle and created a trend with choreography on social networks, driven by influencers such as Andressa Reis, Bill Reis, David Junior, Dani Lima, Duda Crespinha, Emanuelly Carvalho, Famlia Pessoa Tardivo, Giovanna Ewbank, Gabrielly Nascimento, Kenny Barbeiro, Mara Azevedo, Michele Passa and Alessandra Ayab and Aline Cristina.
“Johnson’s has a very clear purpose: to create a better world in which all babies and children can thrive. of our consumers and go beyond, reinforce self-esteem and self-acceptance. The launch of the ‘Blackinho poder’ line is the starting point for us to amplify this discussion, as allies so that children can develop their potential and fly higher and higher”, said Bertha Fernandes Kowalczyk , senior manager of child care brands at Johnson & Johnson Consumer Health.
In total, the line has three products and was co-created with more than 4,000 consumers, carried out and studied in partnership with specialized consultants. During this period, the brand conducted interviews with hairdressers, specialists and parents of children between 3 and 6 years old, who indicated the desire for children’s hair to be hydrated, light and loose.
