The party will have a space inspired by a Lounge Glass and will also have a toy called the Gyroscopic Simulator.
TikTok will be responsible for the party that will take place at BBB 23, this Friday (3). The platform will bring the atmosphere of music festivals to participants, with concerts by Felipe Arajo, Simone Mendes and Grupo Menos Mais.
To help with the atmosphere, the party will have a space inspired by a Lounge Glass and will also have a toy called the Gyroscopic Simulator.
The goal is to bring this musical experience to the BBB23 and impact both program participants, the audience and our community — everyone will be able to live this festival experience, said Aldo Arriaga, Category Marketing Leader for TikTok in America Latin.
In addition to the party, TikTok will also have other fun actions throughout the three months of the program. We are very happy with this partnership with Globo and for being able to bring entertainment to people in so many ways, completes Aldo.
The BBB is a success on the platform and the hashtags related to the program add up to billions of views. The hashtag #BBB23 already has over 5.3 billion views on the app, while #BBB has over 30 billion.
