The bank joins Claro and McDonald’s in the multiplatform transmission of the tournament
Record TV presented its new sponsor for the broadcast of the Paulista Championship, called Paulisto, from 2023: Ita. The agreement marks the first time that the bank supports football on the broadcaster.
Ita joins sponsors Claro and McDonalds in the multiplatform transmission of the tournament. Two other new quotas will be announced soon.
Record TV will broadcast the championship, for the second consecutive year, exclusively on open TV and, simultaneously, on R7.com and PlayPlus.
To carry out the transmissions, the station has a team of commentators and narrators with names such as the presenter Mylena Ciribelli, the narrator Lucas Pereira, the commentators Renato Marsiglia and Dod, the reporters Roberto Thom, Bruno Piccinato, Jean Brando and Janice de Castro , in addition to Mrcio Canuto.
On R7.com and PlayPlus, the matches are narrated by veteran Silvio Luiz and comments by comedians and Carioca e Bola. The pre-game and post-game features are presented by Z Luis, with comments by André Avelar, editor of R7 Esportes, and by journalists Camila Juliotti and Cosme Rmoli; in addition to guest participation.
