New tool allows social media teams to enter message instructions and select from various customizations
Emplifi announced the launch of EmplifiTM AI Composer, a solution that generates ready-to-publish content for brands on social media. EmplifiTM Social Marketing Cloud’s new built-in functionality uses OpenAI’s GPT-3 language model.
The new tool allows social media teams to enter message instructions and select from various customizations such as tone, emojis, hashtags or questions. Then, the system modifies and enriches the content, generating the final content for publication.
“Emplifi is leveraging AI technology to make it easier for marketers to curate social media content that is relevant, engaging and personalized to their audience. OpenAI’s GPT-3 APIs have improved the software’s performance and accuracy with iterative queries and learning capabilities that simplify tasks and provide insights to help professionals work smarter,” explained Todd McCaslin, Chief Technology Officer at Emplifi. .
In addition, the solution will also use analytics and campaign insights to support better decision-making and improve the social media strategy.
“Incorporating OpenAI’s Chat-GPT and GPT-3 into existing social commerce, marketing and real-time fulfillment capabilities enables consumers to take advantage of new advances in AI technology. This AI can also offer a human-centric approach to the content marketing and customer service experience,” concluded Heather Hershey, Director of Research at IDC.
