SPFC Play is available in iOS and Android stores, as well as Samsung and LG Smart TVs and Apple TV
So Paulo Futebol Clube recently launched the SPFC Play streaming platform, with the objective, according to the team’s marketing director, Eduardo Toni, of connecting the fans and being ever closer to the fans. So that he always has, quickly and exclusively, his access channel to all information about So Paulo Futebol Clube, he says.
For him, the platform will also collaborate so that São Paulo fans have first-hand all the club’s main news and access to content that they don’t have anywhere else. In addition, we will have the opportunity to meet our fans, understand which type of content is most suitable and test formats, he clarifies.
But it’s not just proximity that the club sees with this new strategy. According to Toni, this will also be a new form of monetization, bringing new financial resources to the club. Toni also says that, today, SPFC Play is available in IOS and Android stores, also on Samsung and LG Smart TVs and on Apple TV, and that, currently, approximately 100 thousand people already access the platform. We are intensifying the dissemination of streaming and we know that this number will show a significant growth in the coming months, he says.
Despite the enthusiasm, the marketing director does not reveal how much SPFC invested in Play. He only says that there is an important investment in technology and that he has two production companies to create new content.
The content is not restricted to matters relating to the team. He claims that for sport in general. From professional men’s football, to men’s base, women’s professional and base, and our basketball team. In addition, we are also giving rise to new content, such as VideoCasts, Historical Games, Challenges, Documentaries and exclusive content from So Paulo Futebol Clube, he reveals.
Toni also says that he has already made the project available to the advertising market and has what he calls a Founding Quota, which lasts for one year, in addition to the monthly quotas or Participation Quotas and, according to him, the traditional commercial delivery.
We are starting conversations and the receptivity has been very good, both from agencies and advertisers. We haven’t closed any sponsorship yet, but we have some negotiations well advanced. For the advertising market, he reveals that there are other possibilities for actions, such as product placement, program naming rights, pre roll, insertion of QR codes on the screen and rockets in live transmissions.
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