Coca-Cola made leadership even more fun at ‘Big Brother Brasil 23’ with the debut of “Momento Coca-Cola”. This week, the brand took to leader Cara de Sapato’s party a pre-party warm-up with the right to cooler drinks, a personalized and unforgettable action during the party, in addition to a special discount for the program’s audience.
The “Virtual Championship” action, created by Globo, in partnership with WMcCann and OpenX, took a game in virtual reality to ‘BBB23’ so that the brothers could get to know and have fun, individually and virtually, with the sport that enshrined the athlete Antônio Cara de Sapato in the world of martial arts. In addition to the arena that could be viewed through virtual reality glasses, the party also featured visual communication, lighting directed to the Coca-Cola set, soundtrack and LEDs to ensure the presence of the brand in the unique experience that only Coca-Cola Cola could offer.
The brand was also present on the live show on Thursday night, February 2nd, inviting the public to make the magic happen and guarantee a special discount via QR Code for anyone watching the show.
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The Coca-Cola post at ‘BBB23’ takes fun with a “virtual championship” at the Festa do Líder Cara de Sapato appeared first on ADNEWS.