With more than 2 million units sold per year and the success after opening the first KITKAT Chocolatory store in Latin America, the brand is now investing in a second store in Brazil with consumer experiences. Located at Shopping Pátio Paulista, the place already had a kiosk that became a 95m² store, offering the public customizable options, such as creating the KITKAT itself and printing a photo on the chocolate. The space also has a differentiated portfolio with more than 50 exclusive flavors, inspired by hits from around the world, in addition to a coffee area with several drink options.
The new store seeks to offer immersion in the world of the brand with an instagrammable environment for consumers to explore and immerse themselves even more in the universe of KITKAT Chocolatory. The public can also create their own KITKAT chocolate by choosing the flavors of the base, coating and up to two toppings. In addition to this option, it is possible to customize the products with the Digital Printing, a photo print or words on the chocolate itself (in natural colours). The novelty also promises to focus on coffee lovers with a space that has 12 drink options, such as espressos, cappuccinos and lattes.
Patricia Nacamuta, KITKAT Marketing Manager, states:
”As soon as we opened the first KITKAT Chocolatory Flagship Store in Brazil in 2019, at the Morumbi shopping mall, the public’s response was immediate. Now, as part of a brand expansion plan, we are happy to announce the opening of the second store, which reinforces our strategy of providing personalization and experience to our consumers, bringing the flavors of the world to Brazil. The new store was strategically chosen, after the success of the kiosk launched in October 2021, as Shopping Pátio Paulista is a true meeting point for São Paulo residents with a privileged location, close to Av. Paulista.”
Since its arrival in Brazil, KITKAT Chocolatory has launched more than 30 limited editions, which deliver exclusive flavors to the public. Novelties are part of the brand’s DNA and are increasingly present at different times of the consumer’s year. In addition to the traditional Christmas and Easter celebrations, commemorative dates, such as June and Halloween, and the universe of music and games were also part of some of the brand’s releases.
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