JCDecaux, world leader in OOH, has just announced Silvia Ramazzotti as the new Director of Marketing in Brazil. The professional, who worked at Meta as Instagram and Video Product Marketing covering Latin America, arrives at the company to enhance the digitalization process, strengthen the relationship with partners and generate brand awareness among the audience. Silvia will join the team made up of the Commercial Director, João Binda, and the General Director, Ana Celia Biondi.
In recent years, JCDecaux has invested heavily in digitizing its assets and improving its employees. The hiring of the new Marketing Director is another step data oriented (data-driven, in literal translation). In addition to state-of-the-art tools, such as Data Solutions and Programatica, which help create scripts and measure the audience, the company is also digitizing assets to continue offering the most modern Out-of-Home services.
Silvia Ramazzotti, count:
“It is a great challenge to be part of a company like JCDecaux, which is a global leader in the segment. Now, my mission is to create actions that can show the full potential of OOH, in partnership with agencies and advertisers, always making the most of the tools data driven that the company already makes available worldwide.”
Graduated in Marketing and Advertising from Fundação Armando Alvares Penteado (FAAP), with more than 20 years of expertise in the product market and in the advertising industry, Silvia has already worked as an Agency Partner, responsible for the relationship with the largest advertising holdings. The professional also accumulated more than ten years of experience in important advertising agencies, such as Loducca, Y&R and W/Brasil. In 2014, Silvia was named a “young digital talent” in the book Media Dados.
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