The agency will be responsible for the brand’s media, technology and branding strategy.
Wunderman Thompson Brasil is the new branch of WeWork. The agency won the bidding process with the scope of digital media and communication which, after negotiations, became a growth partner for the brand, defining business growth strategies for the 6 countries of Latin America, such as Brazil, Mexico, Costa Rica , Argentina, Chile and Colombia.
The agency will be responsible for the media, technology and branding strategy work with the objective of bringing about the effectiveness of the brand’s expansion plan, encouraging the support of the Station by WeWork marketplace and strengthening the product portfolio to generate even more relevance, unique value. companies and employees in Latin America.
“WeWork is a pioneering company in its DNA and today it is very well positioned to meet the modern needs of companies and people. It is a privilege for WT Brasil to be able to help build this brand and generate business in its expansion phase”, said Pedro Reiss, CEO of Wunderman Thompson Brazil.
In addition, WT Brasil will offer around 10 new openings for professionals with creative courage, passionate about results and who wish to work with the WeWork brand in 6 Latin American countries, operating in Brazil.
We did a bidding process to find a new agency focused on performance media. WT Brasil was chosen for presenting a great understanding of the business, in addition to technical depth. In the first month of work, we expanded our relationship so that the agency leads WeWork’s communications strategy. The partnership comes at a time of strengthening WeWork’s technological DNA and positioning the brand as a technology company in Latin America, concluded Guilherme Trementocio, Chief Marketing Officer at WeWork in Latin America.
