He will be CCC (Chief of Creative Curation) in the agency that is part of an independent group specialized in marketing
Having worked at Meta and, more recently, at Porta dos Fundos, where he held the position of CEO of the Group, Christian Ras (Crocas) is chief of creative curation at WYcreative, in Lisbon, Portugal.
The company is part of the independent Marketing and Customer Experience Services group.
Aligning the communication of the group’s companies, enhancing content distribution channels and transforming stakeholders into multipliers of shared messages will be some of the executive’s missions.
At Porta dos Fundos, Christian was announced by Viacom as CEO in November 2019.
I am certain that we will combine knowledge to amplify the business in a creative way, focusing on the non-interruptive content strategy, designed to captivate the audience’s attention, says Crocas. To do this, let’s look at habits, daily journeys, vehicles and channels, and identify how they can complement each other. The opportunity is in how to add”, he added.
