In the action developed by End to End, the team’s sponsor displays messages of encouragement to players who will compete in the Club World Cup
About to play in the Club World Cup, ABC da Construo spread messages of support for Flamengo throughout Rio de Janeiro.
In the action created by End To End, the club’s sponsor strengthens its fans and encourages fans to send words of encouragement to the players.
In the Convoca a Nao campaign, Construtech created a landing page for Flamengo supporters to show their support through messages that will be projected onto the Rio Yup Star, a giant wheel located in Porto Maravilha. In addition to having their messages displayed, fans also compete for five official club shirts.
Convoca a Nao is a campaign that reflects the way we think about sports marketing. We had deliveries on digital audio and video platforms, a specific and easy-to-navigate website and great brand exposure in a tourist spot in Rio de Janeiro. We brought the brand closer to the fan and brought thousands of leads to ABC da Construo’s base, said Bruno Brum, CMO of End to End.
In addition to the website and the projection of incentive messages, the campaign also took Charla, one of the most accessed sports podcasts in the country, to Rio Yup Star, where the last edition of the program was broadcast, which had the presence of the idol from Flamengo, Nunes.
Vibrating for victory says a lot about the way we are at ABC. That’s why it’s an honor to be able to sing words of encouragement with the crowd. Flamengo represents Brazil in the world and has the opportunity to bring another achievement to the country, our home. As we have stores in the capital and interior of Rio de Janeiro, where we serve more than 450 thousand customers, and we sponsor the team, we were completely infected by this vibe. We have planned an exciting action so that the voice of the fans reaches as close as possible to their idols, concluded Tiago Moura Mendona, CEO of ABC.
