The routine of the most watched house in Brazil doesn’t stop, and last Saturday (04/02) Brazil met another ‘BBB23’ angel, in a test of speed and lots of flavor promoted by Seara. The dynamic, developed by Globo in partnership with WMcCann, was divided into two parts. In the first, the brand – recognized for its innovation, flavor and quality – presented all the flavors of the Lasanhas Seara line. On Monday, the focus was on Lasagna Bolognese and its new recipe.
In the first part, the brothers and sisters were challenged to find the packages of the six flavors of Lasagna Seara (4 cheeses, Bolognese, pepperoni, chicken, Parisian and ham and cheese) in a giant labyrinth, and take them to a cart of shopping. To show all the attributes of Lasagna Seara, the labyrinth circuit also had three totems, each one with additional information about the product, namely: manual assembly layer by layer; new decorated tray and the only tray that heats evenly. Each totem, if triggered, reduced the participant’s final test time by 10 seconds.
Soon after, an “editing room” awaited the brothers. In it, participants should assemble the new Lasagna à Bolognese Seara, respecting the numerical order of the layers according to the template displayed on a screen. The mechanics highlighted three differentials of the new Lasagna Bolognese Seara recipe: 25% more cheese*; 30% more meat* and home-made braised sauce. When finishing the task, the player should press the button of a “microwave”, which validated the end of the test with the sound logo: “It’s clear, it’s clear that it’s Seara”.
In the dispute for the necklace of immunity, Cristian finished in the shortest time, 106.516 seconds, and won the Prova do Anjo.
During Prova do Anjo, Seara entered Twitter’s Trend Topics, got 25K mentions, 18K engagement, 209% searches for lasagna and 9.2K hits on the brand’s website.
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