Among the pillars that the brand intends to reinforce is that of diversity
Ludmilla is the new ambassador of Havaianas in Brazil. According to the brand, hiring the artist is part of plans to expand the brand’s presence throughout the country.
With activations for the coming months, Havaianas says it also intends to reinforce the brand’s pillar in fashion, innovation, sustainability and diversity, in addition to showing that flip-flops are suitable for any occasion.
The entry of Ludmilla as an ambassador reinforces the 2023 summer campaign.
She is an empowered woman, who overcame barriers and challenges to be where she is today and is a reference and inspiration for other women, carrying with her diversity in different ways. In addition, fun, spontaneous, true, it has everything to do with summer, not to mention that with its talent it makes everything lighter, just like Havaianas”, said Mariana Rhormens, marketing director of Havaianas Brasil.
