Unblock Rank1ng takes into account the campaigns that were featured in the main festivals in the market
GUT was the most awarded Brazilian agency according to the Unblock Ranking, prepared by the creative library Unblock Coffee. The global list features the most awarded campaigns, agencies, brands, production companies and audio production companies in the advertising industry.
The ranking takes into account the following festivals: Cannes Lions, Clio Awards, The One Show, D&AD, ADC, LIA, El Ojo de Iberoamérica, Gerety Awards and ANDY Awards.
Gut appears on the list with two works in 29th position, ‘Hidden Spots’, for Kraft Heinz, and, in 49th, ‘New Iconic Kisses’, made for Mercado Livre, both awarded, for example, in the last edition of Cannes Lions, the foremost of all festivals.
GUT was also featured in the 2022 D&AD, being the most awarded Brazilian, with a total of eight pencils. One of the agency’s main campaigns at this festival, ‘Hidden Spots’ won 4 pencils, three wood and one graphite in the ‘Gaming’, ‘Experimental’ and ‘Digital’ categories.
Among the producers, three Brazilians were ranked among the 50: Canja Audio Culture, which was in second place, Hefty (11) and Satlite udio (42)
Other awards
The standout campaign of 2022, according to Unblock Rank1ing, was ‘The Lost Class’, created by Leo Burnett for Change the Ref. Even so, it wasn’t enough to take the agency to the top of the list.
With that, Ogilvy became the agency of the yearwith two of its campaigns — ‘Reverse Selfie’ for Dove and ‘Shah Rukh Khan-My-Ad’ for Cadbury, appearing in the top 10 campaigns of the year.
“Through this ranking, we want to inspire the next generation of creatives and recognize the impact that these award-winning campaigns, agencies, brands and production companies have had on advertising”, said Maicon Gomes, partner at Unblock Coffee.
See the list of K1ing Awards:
K1NG GLOBAL CAMPAIGN OF THE YEAR
The Lost Class, da Leo Burnett para Change the Ref
K1NG GLOBAL AGENCY OF THE YEAR
Ogilvy
K1NG GLOBAL BRAND OF THE YEAR
Change the Ref
K1NG GLOBAL PRODUCTION COMPANY OF THE YEAR
Hungry Man
K1NG GLOBAL SOUND & MUSIC COMPANY OF THE YEAR
Beacon Street Studios
