The league event in Brazil, created and carried out by Effect Sports, will feature brands from the Unilever group, Budweiser, Wilson, New Era and among others
NFL Brasil announced the sponsors of ‘NFL in Brasa’, which takes place on February 11th and 12th, at Komplexo Tempo, in So Paulo. The event, created and carried out by Effect Sports, arrives in the country with the aim of bringing the atmosphere of Super Bowl LVII and offering attractions and activities for the public.
The list of sponsors is headed by Hellmann’s and Old Parr. The Unilever group brand will present to the public the “Hellmann’s Tailgate Zone”, an area where visitors will be able to taste the brand’s products. Diageo’s whiskey brand will offer a themed bar with drinks paired with barbecue.
Among the other official partners of the event, Unilever is also present with the Ben & Jerrys and Cif brands. Budweiser, the NFL’s global sponsor, will also be present as the official beer of the event along with Wilson, Sport America, New Era, Nathans, SPTuris, US Consulate General, Apple Equipamentos udio-visuals and Sympla brands. ‘NFL in Brasa’ has RedeTV!, the broadcaster responsible for broadcasting the league on national open TV, as the event’s official Media Parter.
The first edition of NFL in Brasa is just the kickoff of a new commercial phase for the league in Brazil, bringing to the market exclusive opportunities for brands to connect with the more than 35 million Brazilian NFL fans, in a relevant and authentic way. The event was conceived as a live experience platform, which should grow a lot in its next editions. We are very happy to have giants such as Diageo, Unilever and Ambev as partners, said the general director of Effect Sport in So Paulo, Felipe Soalheiro, responsible for leading the commercial management of the NFL in Brazil.
