First and only private service company present in all Brazilian cities, TIM shows in a new campaign the constant evolution of its network. The two brand ambassadors – BEHIND e Marcos Mion – star in the action, which mainly highlights the role played by the operator in fifth-generation technology. TIM is the leader in number of 5G antennas in the country.
The objective, according Fabio Avellar, Chief Renevue Officer of the company, is to reinforce with consumers the reach and quality of the TIM network and the possibilities that 5G provides. The executive comments:
“These are assets that will permeate our communication strategy throughout the year, including sponsorships and events. We work hard to achieve milestones such as presence in all cities in Brazil and leadership in both 4G and 5G, offering unprecedented experiences for customers. We want more and more people to be surprised by everything the TIM network can offer.”
Developed by BETC HASthe main feature of the campaign is a TV movie in which Marcos Mion goes on an adventure wearing a wingsuit – jumpsuit with wings used by skydivers in high performance flights. While traveling through the Brazilian skies, he talks to IZA through a holographic video call and highlights the evolution of TIM’s network, which continues to grow and surprises more and more people. The presenter passes through beaches, urban centers, a football stadium and interacts – even – with the passenger of an airplane, a reference to the pioneering free internet service offered by the operator to its customers during flights.
Watch the movie:
Ana Paula Castello BrancoDirector of Communication and Brand at TIM, explains:
“This campaign is a continuation of the first action we did with IZA and Mion, in the middle of last year. The two worked very well together, they have a synergy with our values and brand positioning and have a genuine identification with TIM and our customers.”
In addition to film, print, digital, radio and OOH media are planned. On social networks, the operator will play with the “promotion” of Marcos Mion. After being hired as a brand ambassador intern, he eventually rose to the rank of spokesperson for the company.
Alexandre Fernandes, Creative Director at BETC HAVAS, says:
“For this campaign, we want to communicate that the largest mobile network in Brazil keeps growing and is now a leader in 5G. It is a continuation, in a way, of the 2022 network campaign, where we bring more focus to 4G coverage, which is the largest in Brazil, and TIM’s 5G leadership. Also offering the best experiences for its customers, with quality coverage. Those who switch to TIM are surprised by the quality of the network.”
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