We will have an economic resumption still with uncertainties caused by the pandemic and the local political scenario. The consumer will continue to seek well-being
Brands are optimistic, but are preparing plans aimed at promoting experiences made possible through technologies capable of guaranteeing readaptation to scenarios potentially influenced by new changes in consumption habits. In a busy year due to 5G, elections and the Qatar World Cup, advertisers are still looking for conversations about social transformation. Diversity, inclusion and the environment are on the agenda.
“TIM has a leading position, always seeking to lead the sector’s movements, and is prepared for the challenges of 2022. Mainly because we are about to launch 5G, a technology that will revolutionize several sectors of the industry, including advertising, bringing more innovation and development for the country. In the field of communication and consumer relations, we are anticipating the resumption of face-to-face events – obviously, following all security protocols – and we will work hard on our music platform”
“We will have an economic recovery, still with uncertainties caused by the pandemic and the local political scenario. Consumers will continue to seek well-being with a focus on self-care, a trend that has accelerated since 2020. Communication strategies that gain relevance are focused on digital: e-commerce and use of behavioral segmentations to deliver the message to the consumer at the right time. At GSK Consumer Healthcare, we will deepen human-centered brand communication, promoting campaigns focused on diversity and inclusion”
“We are optimistic. The goal is to get closer to consumers, consolidating Marisa as the platform for Brazilian women. The bet on the multichannel format will be maintained. We want to show that we are a versatile fashion company, without neglecting the quality and sustainability of our products”
“Self-care, prevention and strengthening of immunity will still have a great influence. It’s not just about offering a product or functionality, but what a brand does for society, the environment. This movement became more evident in the post- pandemic and is connected to Bayer’s purpose: to provide health for all and hunger for no one. Directing our communication to the digital environment is also one of the priorities to provide the best experience”
“The pandemic has brought the cocktail culture into the house. People have learned to pair drinks with food, and we believe that convenience has become an “attitude”. genuine way and abolish the one-way communication model”
“Digital transformation and new consumer demands impact brand strategies and, in order to support them, ABA launched in November last year the ‘Best Practices Guide to the Advertising Market For Free, Powerful, Transparent, Ethical and Responsible!’, in which we address the topics that are part of the ABA’s agenda, which should guide the communication and marketing strategies of the brands in this year of 2022: leadership and articulation of an agenda of transparency in the relationships between brands and agencies; marketing in connection and growth; pursuit of brand safety and brand suitability; and ethics, responsibility and reputation for a sustainable future – commitment to ESG guidelines”
“Given the new consumption occasions, we offer products for consumption inside homes, in moments of leisure, and in the preparation of healthy foods. We should observe the gradual recovery of the economy and of some sectors. We will continue working so that the presence of General Mills continue to grow in sales channels, including e-commerce, where we have sought better visual communication and placement, linked to retail effectiveness”
“Samsung is a company that has innovation in its DNA. We are constantly looking for solutions that empower people in their routines, showing that it is always possible to go further. Therefore, our strategy of establishing an increasingly creative and authentic connection with consumers will be taken to another level in 2022, through collaborative communications.
and multiplatform, as well as services and solutions to shape, design and create experiences that easily integrate with ever-changing lifestyles”
Avon representatives will be even more at the heart of everything we do. We will work to elevate their experiences with Avon and to fall even more in love with the portfolio, innovations and, above all, the purpose of the brand, as they are our first consumers. We continue in the movement of massively renewing the brand’s image, within the strategy of reconnecting Avon with people, valuing the strength, self-esteem and diversity of Brazilian women. We will continue to guide conversations for social transformations. We want to see proud buyers and representatives declaring that they use, sell and recommend Avon.”
“We will continue to carry out awareness campaigns and educational meetings, putting the patient, early diagnosis and treatment first. 19 will become even more important this year.”
“The outlook for 2022 combines uncertainties still related to the effects of the Covid-19 pandemic and hope around the normalization of activities. consumers. Companies will have to take a stand and make commitments to their audiences. I believe that communication strategies will be more consistent and assertive if marketing draws from the source of technology, this trend, called martech, which is here to stay. Cielo is ready to 2022!”
