The company will have LED displays and in the teams’ entrance halls, in addition to having the possibility of carrying out activations throughout the tournament.
Penalty announced that the new official sponsor of Copa Betano do Brasil. The contract between the parties is valid for the 2023 season.
The first appearance of the brand in the championship will take place this Wednesday (8th), when the company will have its logo stamped on the backdrop during the draw that will define the matches in the first phase of the competition.
In addition to the exclusivity in the sports material segment, the company will also have LED displays and in the entrance porches of the teams. The Penalty also has the possibility of carrying out activations throughout the tournament.
The Copa do Brasil represents national football very well. democratic, traditional and exciting, aspects that enhance the sport. For us, as a 100% Brazilian company and, like the Copa do Brasil, we are present in all states of this country, it is a source of pride to be able to contribute directly to the strengthening of this competition and of all Brazilian sport, said Bernardo Caixeta, Penalty’s marketing and sports relations manager.
