Initiative was developed by the marketing teams of both brands
Brand persona of Casas Bahia, CB was the protagonist of an action for Domino’s on social networks. Developed by the Dominos Pizza and Casas Bahia marketing teams, the initiative aims to boost the chain’s offerings, in addition to the Monte Sua Pizza modality.
According to the companies, brands also seek to ‘reinforce their commitment to creating unique experiences for their customers’.
Pizza is something that is not lacking in every Brazilian’s home, and CB, as a representation of young Brazilians and Casas Bahia, could not miss this opportunity to share their love for pizza, this action is yet another step in storytelling focused on an identity full of brasilidades do CB, reports Gabriel Lima Ribeiro, marketing manager at Via, which owns the retailer.
