The brand now has a new positioning, logo and packaging
Tic Tac, the pastille belonging to the Ferrero group, presented its rebranding to the market. The brand now has a new positioning, which includes a new logo and packaging, in addition to the introduction of new characters, Tic and Tac.
The rebranding aims to present Tic Tac as a product that encourages small moments of lightness in everyday life, inspiring people to see life with more positivity.
The new logo kept the mint leaf, but it will now be presented in a cleaner way and the product also gained a new slogan, “Refresca no Ponto”. Another change presented is that now the flavors of the tablets are presented with drawings.
With this rebranding of Tic Tac, we sought to inspire what is lighter, transmitting this already in our new logo, with rays of positivity. They start to be present in the campaigns to come, along with the new characters that also arrive with these changes, explained Fabio Pessoa, Tic Tac’s marketing director.