In competition, FCB/SIX conquers Bombril and Stellantis

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For Bombril, the agency will take care of the brands’ integrated communication, and, in Stellantis, the focus will be on CRM

Focused on data and CRM, FCB/SIX conquered Bombril and Stellantis in competitions. For Stellantis, the agency will be responsible for the CRM of all the group’s brands – Fiat, Jeep, Peugeot, Citron, DS and RAM in Brazil and Argentina.

For this, Scuderia Stellantis was created, an operation that will house more than 34 professionals and partners, such as FCB/FRST, in Argentina. In Bombril, FCB/SIX will be responsible for the brands’ integrated communication.

Ricardo John (CEO and CCO FCB Brasil), Frederico Battaglia (CMO – Stellantis), Juliana Vilhena Nascimento (Managing Director FCB/SIX), Isabela Almeida (Digital, Growth & Experience – Stellantis) and Juliana Brossi (CRM – Stellantis)

“We are very proud to conquer accounts of brands that are certainly part of the history and desires of Brazilians. We want to make them even stronger, using creativity to activate data and create individual and memorable experiences in their communication”, says Juliana Vilhena Nascimento, managing director of FCB/SIX.