Always seeking operational, technical and strategic excellence in order to boost the business results of brands and companies, Jüssi announces changes in the area of CRM (Customer Relationship Management). Matheus Mello was promoted to Associate Director of CRM and Marketing Automationin which it responds directly to the managing partner Marcos Del Valle.
Mello started his career at Jüssi, in 2018, as a Senior Business Analyst to take care of the Whirlpool account with a focus on Media and CRM. That same year, he was invited to take over the position of Data and CRM coordinator due to his affinity for both areas, in addition to his ability to deal with a more technical and business-oriented team.
In his career, in addition to Whirlpool, he has worked with other major clients, such as Ambev, Localiza, Estapar, Zona Azul, Gympass, Mapfre, Mondelez, Diageo, Lenovo, among others. The new director has also worked in different areas, such as Creation, Business and SEO.
With a vision that mixes pragmatism in data, martech and communication, the executive always seeks to apply intelligence to obtain more accurate results. Through constant testing with a growth marketing bias, it works for accounts to grow quickly and solidly.
Matheus Mello concludes:
“The expectations are always of a lot of learning, because I like to learn and be in constant evolution. It’s a new challenge, but because I know the market, CRM solutions and different segments very well, this gives me the versatility to deal with different situations and contribute with expertise to the results of the accounts. In addition, it is an important moment of growth for the CRM area, in relation to the team and customers, and I am very proud to be part of this construction.”
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