Centauro promotes, in partnership with New Era, on February 12 (Sunday) and the day of the Super Bowl, an event to bring together fans and admirers of the American football league in an immersive experience in the sport. The initiative follows the launch of New Era’s exclusive line of NFL jersey-style t-shirts, which can be found in the sports chain’s stores.
Open to the public and free of charge, the action will take place from 2 pm to 6 pm at Centauro da Av. Paulista. One of the initiatives will challenge store visitors to hit the American football on target and the person who hits it the most times will win a New Era-NFL shirt. There will also be three PS5 video games with the game Madden 23, one of which will be played on the store’s mega screen, in addition to a photo session with the Jerseys, with printing done on the spot. Everything to guarantee fun and the public’s closest contact with the league.
Finally, the partnership between the brands also includes a Buy and Win action, where anyone who purchases a piece from the new line at participating stores will receive an exclusive key ring. The promotion is already in effect and will run until February 12th. The Centauro stores participating in the initiative are located in the Aricanduva, Iguatemi, JK Iguatemi and Mooca malls, in addition to the Av. Paulista.
The New Era t-shirt line is inspired by official game models, and includes seven league franchises, including the Cincinnati Bengals, New England Patriots, Green Bay Packers, Denver Broncos, Miami Dolphins, Pittsburgh Steelers and Kansas City Chiefs – conference champion and Super Bowl LVII finalist.
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