The brand bet on the gamer universe for the launch and, as part of the action, will hold a championship within one of the games in the virtual world
Dailus decided to combine Carnival with the metaverse to launch its nail polish collection inspired by the party, called ‘CARNAVERSO’.
In total, the collection has four nail polish colors with a sparkling finish and an iridescent top coat, which make reference to the glitter used in the Brazilian party.
To bring the metaverse into the conversation, Dailus will also hold a championship on February 19 within Fortnite*, one of the games in the gamer universe, with the objective of presenting the new nail polish collection and strengthening the brand’s relationship with the public. The action will take place on Twitch and will feature the participation of five influencers and experts on the platform, such as Leticia Paz, Riyuuka and Lyzlyz.
We are a brand that follows everything that is trending in the national and international market, whether in the world of beauty or in the digital universe. This nail polish collection arrives specifically with cybernetic aesthetics, inspired by the concept of the metaverse that has gained a lot of space in the market”, said Carolina Bertelli, Director of Marketing and Innovation at Grupo Dailus.
This event is not sponsored or administered by the Epic Games, Inc team*
