For the 2023 campaign, created by We are Bob, the brand bet on the concept “There is aa and there is Oakberry”
Oakberry will be, for the third consecutive year, in Super Bowl LVII, which takes place this Sunday (12). The brand announced the launch of the 2023 campaign, which aims to strengthen its positioning and explore new public sensations.
Produced by We are Bob, the piece features a player dancing and maintains the tradition of videos with tones that refer to the brand’s palette. The film reinforces the experience of consuming an Oakberry aa with the message that “There is aa and there is Oakberry”.
There is a great affinity between Oakberry and football fans. Being the only Brazilian brand in the NFL, in addition to increasing our awareness, is a great opportunity to reinforce our presence in major events, said Renato Haidar, Co-Founder and CMO of the company.
