For those with children at school, January is not only the month of vacation, but also of preparation for the school year. Therefore, with the objective of showing parents that it is not necessary to buy new uniforms frequently when you have the right ally at home, Vanish launches the marketing campaign ‘Vanish Saves Your Uniform’. Reference in the reduction of stains and dirt, Vanish had a strategic partnership with Squid, an exclusive event for the brand, in addition to broadcasting in different digital formats and activations on free-to-air TV.
Big digital influencers like Carol Rocha, Helen Ramos, Xan Ravelli e Quilombo family are the spokespersons for the campaign on social media. Content creators received a special gift from the brand in their homes, inviting them to the exclusive event in São Paulo to live a nostalgic and creative experience.
nominated vanish school, the event took creators back to their school days. Through a scenographic activation, the influencers were able to see Vanish live acting directly in their own clothes, and shared everything live on their social networks. “We wanted not only to show families that Vanish keeps the uniforms as new, but also to make this experience educational and fun, to generate different and interesting content”, says João Villa Savatin, Digital & Content Manager at Reckitt.
A strategic partner in influencer marketing for major brands, Squid is at the forefront of the campaign. “Our strategy was to create an immersive and exclusive environment in which mothers and fathers feel like they are back in school and can, through real connections, share with their thousands of followers that keeping uniforms new for much longer is possible” explains Rafael Arty, business director at Squid.
The campaign will also include insertion of the brand in the program ‘More you‘, from TV Globo. With exclusive content about the event in São Paulo and Vanish’s differentials in the cleanliness of uniforms, the content action is scheduled for the month of February.
Leticia Todesco, Brand Manager at Vanish, completes:
“Our goal is to generate more and more connection between the brand and consumers so that, through light and relaxed content, we can show that it is practical to save school uniforms.”
The “Vanish Saves Your Uniform” campaign will last until March 31 and will be activated on social networks Instagram, TikTok e You Tube.
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