Frat Digital, an agency specializing in branding, media, social networks and technology, announces the hiring and promotion of two professionals: Luciana Colnaghi arrives to assume the position of Planning Director and Rebeca Amorim was promoted to Creative Director. Both are part of the team led by Roberta Castellini, CEO of the agency.
Luciana has worked at agencies such as Leo Burnett, Publicis, Red Fuse (VMLY&R), BETC HAVAS, TracyLocke and Plano1, developing projects and campaigns for clients such as Colgate, Sanofi, Senac, Citroën, P&G, Disney, Heineken, Camil, among others. Integrating knowledge from different areas of Planning, she is responsible for creating communication strategies for clients and the agency.
Fabricia Navarro, founding partner of Frat Digital, explains:
“In addition to her extensive experience with strategic planning and looking at data in large accounts, Luciana Colnaghi is a psychologist, and has also worked in the development of technology products, adding methodologies aimed at the agency’s innovation areas, with the guarantee of a humanized experience. ”
Rebeca has been with Frat Digital for four years and, during this period, she worked as a copywriter and Content Manager. Currently, she takes over as Creative Director. With six years of experience, she worked for agencies such as SA365, E-life and Flicka Marketing, developing projects for clients such as JBS, Sanofi, Samsung LATAM, Grupo Cimed, Meio & Mensagem, Uber, Wickbold and WeWork. Rebecca says:
“Frat Digital is a space of multiple possibilities for personal and professional growth. Over that time, I understood that I could expand my learning and experience challenges without necessarily contributing to the turnover so common in the advertising environment.”
The founding partner of Frat Digital, Fabricia, adds: “Rebeca Amorim has strong skills in the world of writing and transits in the areas of Planning and Creation, developing branding strategies for the positioning of brands in all communication channels, mainly in social networks. social. With great sensitivity to dialogue with different types of people, she brings consistency and precision in her deliveries”, she highlights.
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