The big retailer creek, launches, today (11), the collection inspired by the game PK XD, from the Brazilian studio Afterverse, and which is very popular among young audiences. There are eight new pieces that complete the clothing chain’s geek portfolio.
“PK XD is a hit among the kids! They love to have fun in the game’s Universe, customizing their own avatars, interacting and performing various activities. As the largest holder of licensed products on the market, we signed this partnership to meet the desire of our small customers and bring a little bit of this virtual world to the real one”, comments Júlia Medeiros, Licensed Products Manager at Riachuelo.
Among the new products are sets of t-shirts and shorts, dresses, t-shirts and sweatshirts developed especially for children and young people, inspired by the game from Afterverse Studio. The highlight is the tie dye sweatshirt set, branded PK XD.
According Fernando Collaço, Head de Publishing da Afterverse, having the characters of PK XD in an exclusive collection of a retail giant in Brazil like Riachuelo is another proof of the great success of the game among children and teenagers.
“This partnership has the potential to further engage people who enjoy our game, bringing to their daily lives prints and colors that are vibrant and fun just like the PK XD Universe!” he says.
The new PK XD collection can now be found on E-commerce and in 58 selected stores of the brand.
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