For Carnival 2023, Amazon.com.br reinforces its motto ‘Everything for you from A to Z’. This year, the Brazilian public is invited to improvise and venture into fantasies with the help of the diversity of products and offers – available in the app. Created by AlmapBBDO, the campaign seeks to increase and consolidate the brand’s reach in Brazil, using the country’s most traditional celebration – the carnival party.
Among the initiatives, the film ‘Mãe de Pet no Carnaval’, presents the narrative of a character who lives with the disorder caused by her pet. With a light and fun plot, the plot reveals a way to enjoy with friends and deal with the need of the pet dog who feels the absence of his favorite reveler during Carnival.
Lillian Dakessian, Head of Brand and Communication at Amazon Brasil, says:
“With good humor, the narrative reinforces Amazon.com.br’s strategy of becoming ever closer to the Brazilian consumer, bringing Carnival as a backdrop, and also showing the wide repertoire of products it offers.”
In addition to the film and digital content, the campaign will feature a squad of influencers, led by John Drops, a fashion activist, who will use all his creativity and originality to create costumes from e-commerce items, including their boxes. . Estéfi Machado, Gabi Lopes, Bomtalvão, Diego Martins and Erika Janusa are among the celebrities who will give tips on how to dress for the festivities and still take advantage of discount coupons on Amazon.com.br. Taking advantage of one of these creations, Drops will also be present in the São Paulo block ‘Beleza Rara’, by Banda Eva.
The campaign includes a massive presence in the digital environment, film on open TV and outdoor media. Among the pieces, some had a special creation, developed by ADSMAISOOH (Altermark Group), involving products and Amazon.com.br boxes, which can be seen in points of greater concentration of revelers. The media plan has execution by Rufus, Media Brands.
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