Media campaign goes live in coming days signed by Commonwealth\McCann
The Bienal de So Paulo, in Ibirapuera Park, was the place chosen for GM to present the new version of the Montana, which will have four seats. In addition to the pickup, the automaker also announced Marcos Mion, ambassador and protagonist of the campaign, which is being worked on by Commonwealth\McCann.
GM will make available, in principle, 10,000 units, of which 2,000 have already been sold in just eight hours, as informed by the company. The automaker’s idea that the new Montana will help the SUV segment grow by 50%.
It’s the biggest launch of the year and the first time we’ve had such a satisfying level of response before launch. The feeling that the launch started six months ago. And it extends to South America later this semester, said Federico Wassermann, GM’s content marketing manager in South America.
