In its third action on the program, Momento Coca-Cola surprised leader of the week Gustavo with a trip to his farm in Mato Grosso. All this without leaving the ‘BBB23’ house. Knowing that the farmer is very attached to his roots and likes everything that involves the rural lifestyle, the action developed by Globo in partnership with WMcCann and Open X, made Gustavo have fun with an experience in a rally simulator. The leader and the other participants were also able to live an adventure with the right to a ranking to encourage healthy competition among them.
In addition, to make the Coca-Cola Moment even more special, another treat was released during the party: Gustavo was able to reconnect with his roots using one of his essential accessories: his cowboy hat that came straight from home.
And for the public at home, Coca-Cola also offered special discount coupons for orders with Coca-Cola that could be accessed via QRCode during Tadeu Schmidt’s speech before presenting the best moments of the night.
It is worth mentioning that Coca-Cola has other actions planned for Big Brother Brasil until the end of the program, so the public should expect more news soon.
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