DJ Alok will unite the strength of his name and his 28 million followers on Instagram with GWM, a new automaker present in Brazil. The company confirmed that Alok is the new Brand Partner of GWM Brasil, inaugurating the alliance of two major global brands.
Much more than a representative of the brand or an ambassador of GWM’s hybrid models, Alok will work together with the automaker to create new business possibilities and stimulate the strategic development of the new Autotech within the Brazilian market.
Alok’s performance will always be focused on expanding GWM’s most important values, such as innovation, technology, sustainability and connectivity, which are also aligned with the Brazilian artist’s performance pillars.
Offer affirms:
“I am passionate about cars and technology. I found in GWM the union of these two components with an additional one: sustainability. GWM is not an automaker, it is an Autotech that brings a new way of relating cars, technology, sustainability and safety. It is the future being built in the present and now I am part of that history.”
Alok was also keen to emphasize that his connection with GWM will be a genuine long-term relationship, which goes far beyond promotional actions and events with a large audience. He wants to actively work to maximize the reach of the automaker’s future hybrid model launches by communicating to his followers the benefits and innovative advantages of everyday use of GWM’s electrified vehicles, such as the new line of Haval H6 SUVs.
Luis Fernando Guidorzi, Head of Marketing at GWM Brasil, says:
“When we think of partnership, we look for something that is real and natural. That has a connection not only with the brand, but also with our values. I believe that having Alok as our Brand Partner is the union of all these points. And this new story has already begun to be written with the music of our campaign. The newest Autotech in Brazil cannot fall into sameness, we have to be unique and revolutionize the industry, just like Alok does in music.”
One of the first fruits of this unprecedented partnership came at the end of January, with the campaign to launch the GWM brand called “Hello, tomorrow”. Created by the Asia agency, a company of the Africa group, the campaign debuted with an advertising film that won a version of the Beatles song “Hello, Goodbye” created by Alok exclusively for the GWM commercial. The music is just the first of a series of contents that will be developed in partnership with the artist in the areas of music, technology and sustainability.
In February, the duo Alok and GWM is back in the spotlight with an intense participation in the Brazilian Carnival: the automaker confirmed that it will sponsor the electric trios in Salvador and São Paulo that will be commanded by the artist. And this is just the beginning, as the connection between Alok and GWM will be a constant presence throughout 2023.
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