Brand to be present at street parties in So Paulo, Rio de Janeiro, Salvador and Florianpolis, four possible destinations for the model
With an ‘aggressive’ strategy for this year’s Carnival, Brahma invited Gisele Bündchen to come to Brazil for this year’s Carnival. The city where the model will land, however, is still a mystery, and Gisele’s fate will depend on a poll that she herself opened on her social networks in Rio de Janeiro, São Paulo, Salvador or Florianpolis.
Present at the celebrations in 2002, in Salvador, and 2011, in Rio de Janeiro, when she even got to parade at Sapuca, the model showed the invitation she received from Brahma. “I love Carnival. I haven’t been there for many years and I miss it. Thanks for the invitation. Now, I have to decide where I’m going, there are so many places!, she said.
As PROPMARK reported, in August of last year, Ambev decided to change the brand that carried, until the last Carnival, in 2020, its banner in the revelry. As it is positioned in the field of ‘Brazilian passions’, Brahma will be present at street parties in So Paulo, Florianpolis, Salvador, Rio de Janeiro.
The brand is also a sponsor of cabins Brahma N1 (Sapuca, Rio), Bar Brahma (Anhembi, So Paulo) and Camarote Brahma (Salvador), in addition to being in some of the main blocks of Belo Horizonte and Galo da Madrugada, in Recife.
As the report advanced at the time, the motivation for inserting the brand in this space lies in the concept of ‘territories’.
Gisele, in addition to taking the name of Brazil to the whole world, is very fond of the revelry, including unforgettable passages, showing a feeling that Brazilians can only express at this time of year. If those who live in the country couldn’t wait to celebrate again and overflow our Brazilianness through the streets, imagine who’s away, said Mauricio Landi, Brahma’s marketing director.
Ao in Salvador
On the last 1st, Brahma took Lo Santana and Olodum to Farol da Barra, in Salvador, to announce its sponsorship of Bloco Coruja, by Ivete Sangalo, and Bloco Olodum.
In addition, Brahma will also be at Pipoco de Lo Santana, Pipoca da Ivete and Bloco da Anitta, sponsored by Beats, as well as support for alternative itineraries and festivities in the neighborhoods.
With sponsorship and support, the beer will have the concept of Brahmosity. In the Bahian capital specifically, the brand entered the scene shortly after the arrival of 2023, when it promoted a drone show, informing the phrase: ‘J Carnaval em 2023. The revelry will return to the streets. Here’s to Brahma’.
