Last Sunday night, January 12th, the Super Bowl took place, the most important sporting event in the United States and the largest audience on American television. The game that defines the NFL champion is marked not only by its importance for the sport, but also by its importance for television advertising.
It is noteworthy that, on average, the Super Bowl has the most expensive price in the world for ads to be broadcast during the game. This year, the game between the Philadelphia Eagles and Kansas City Chiefs, which resulted in a victory for Kansas, was no different. Several creative campaigns were launched during the breaks.
Check out some of the most creative campaigns that aired during the Super Bowl:
The commercial for the American brand PopCorners brought Bryan Craston and Aaron Paul back to the most important role of their careers: Walter White and Jesse Pinkman. After Breaking Bad became popular again on social networks recently, the brand took the opportunity to make a joke with the actors of the series.
Paramont+, on the other hand, brought a commercial with several big names that are present in its catalog, with the right to even the appearance of animated characters. In addition, Sylvester Stallone was also present in the broadcast film.
GM brought a creative commercial in partnership with Netflix. In the film broadcast at the Super Bowl, actor Will Ferrell plays different situations based on the streaming service’s hit series to convince viewers to buy the automaker’s new car.
E os trailers?
Another great attraction of the Super Bowl for those who like movies and series are the advertisements and videos promoting great attractions for fans of pop culture. Many movie trailers are revealed during breaks of the big NFL final game. In this year’s edition, The Flash, Guardians of the Galaxy and many others gained prominence. Check out:
And of course, when you talk about the Super Bowl, you can’t help but talk about the halftime show. One of the most anticipated parts of the event is the special presentation that takes place in the middle of the transmission, which this time was on the back of a name that is more than recognized in the industry: Rihanna.
The singer made a presentation that divided opinions, but also marked most of her fans. Rihanna has not released a new album for 7 years, the last one presented by her was ANTI, in 2016, and many had expectations that a new work would be announced. However, the announcement that arrived was even more surprising, as the artist revealed that she was pregnant with her second child with singer ASAP Rocky.
Imagem: Ezra Shaw/Getty Images
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