The race was created by Commonwealth//WMcCann in partnership with Globo
The Prova do Anjo, held last Saturday (11), consecrated the duo Amanda and Antonio Cara de Sapato, and took the new S10 Midnight to the BBB 23 house.
During the competition, the brothers turned human claws to place items in the bucket of the new S10 Midnight.
In the test, designed by Globo in partnership with Commonwealth//WMcCann, the goal was to grab the largest number of items available and place them inside the vehicle’s bucket.
The Chief Mionzera Officer is you, Chief! Let’s go? For us, the idea is approved! We have the #CasalChevrolet. Turn up the volume #DocShoe #ChevroletNoBBB #BBB23 pic.twitter.com/TG55gBcnS5
— Chevrolet Brasil (@chevroletbrasil) February 11, 2023
With an eye on the repercussions of the test on Twitter, Chevrolet sponsored the #CasalChevrolet, with a video published on social networks. Shortly thereafter, the hashtag ranked first in the trending topics in Brazil, and entered the top 10 of global TTs.
