Alessandra Gomes will lead the Health & Wellness and Pharma & Medical Craft judgments
Alessandra Gomes, director of McCann Health, was chosen to be president of LIA. The creative was already present on the judging body of the award in 2022, but this year she will lead the judgments of the Health & Wellness and Pharma & Medical Craft pieces.
With a career spanning more than 20 years, Alessandra leads the creation of McCann Health Brasil, one of IPG Health’s agencies. In addition to LIA, she has been to festivals such as Cannes Lions, Epica Awards, The One Show, among others.
I am extremely honored to chair the jury of one of the largest and most important creativity and innovation awards in the world, even more so in the Health & Wellness and Pharma & Medical Craft categories, says Alessandra. For her, the quality of Craft in these segments has been surpassed year after year and she believes that in 2023 the works will be even better.
