Lara Magalhes aims to strengthen the strategy between the agency’s groups
As of this week, Lara Magalhes will assume the role of head of business, with the task of strengthening the strategic work between all the agency’s business groups.
At the agency since March 2013, Lara has held different positions at the company: project director, account group director and head of 2biz.
In addition to having an analytical profile focused on the business of both clients and Fbiz, Lara is part of the agency’s Diversity Committee and is always focused on team development.
Lara knows Fbiz like few people: 10 years at the company, she has already worked in Operations and Business, in addition to leading the b2biz unit for the last two years. This movement will create even more harmony and integration among all the agency’s account groups, says Paulo Loeb, CEO of Fbiz.
